The drama continues for Kim Kardashian West but this time she is joined by fellow celebrities Katy Perry, Michael B. Jordan, and Ashton Kutcher, among others. On Wednesday, the group plans to participate in a 24-hour Instagram “freeze” as part of the Stop Hate for Profit movement.

This movement was organized to protest what the organization calls “Facebook’s repeated failures to address hate speech and election disinformation on their platforms” Stop Hate for Profit’s goal is to pressure Facebook into taking more stringent steps to stop the spread of hate speech and misinformation on its platform.

To be more specific, the Stop Hate for Profit organization was not created to simply attack Facebook or social media platforms in general. Rather, the organization has directed their attention to Facebook Groups that promote white supremacy, hate, and violent conspiracies. They are also looking to forbid any event page with a call to arms and eliminate a politician exemption for political and voting content.

Back in July, many big-name advertisers had taken the first step when they paused their social media budget to let Facebook know they were not playing around. The protests included big players like Starbucks, Coca-Cola, and Verizon.

As much as the effort is authentic, properly organized, and for good reason, the truth is that the impact on Facebook’s bottom-line in the short-term is negligible. Hopefully, the social impact rather than finances will drive Mark Zuckerberg, CEO of Facebook to listen to what the people are saying and ultimately make the right decision.

I am not a financial advisor and my comments should never be taken as financial advice. Investments come with risk, so always do your research and analysis beforehand.

Originally published at https://invstr.com on September 17, 2020.

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