Millennials find the markets intimidating — but should they?

In a new report from U.S. bank Wells Fargo titled: ‘Millennials, Money, and the Happiness Factor’ report, one metric stands out…

A study by the US bank Wells Fargo has concluded that young people generally feel unsure about investing, with 20% of ‘millennials’ (those aged between 18–34) saying they will never be invested in the markets, while 53% said they will never be comfortable investing in the markets.

Most interestingly of all was that 17% of millennials are not currently invested in the market but “plan to in the future.” We at Invstr feel like this should be far higher! Isn’t it strange that a generation so concerned with money (especially those saving for homes and trying to build a nest-egg for the future) should be so shut off from an amazing way to generate wealth (the stock market)?

Much of this uncertainty and hesitance about investing is down to a lack of knowledge about markets. Stock markets seem highly complex and unintuitive to many, but actually this isn’t really true. Brush aside the jargon and terminology and what are you left with? Simply — is the price of whatever I’m investing in going up or down.. that’s the long and short of it — if you’ll forgive the trading jargon!

Wells Fargo writes: “While some millennials do have concerns about investing in the stock market, investors who were invested in the U.S. stock market in March of 2009 would have realized a cumulative gain (including dividends) of 190.7 percent on their investment at the close of second quarter 2017, a period of more than eight years. For illustrative purposes, if a 24-year-old started to invest $600 a year ($50 a month) in March of 2009 in a total U.S. equity market index fund, he/she would have $8901 at the end of second quarter 2017.” In this example, a relatively small investment which would be viable for most young people yielded an excellent return.

We think that with a little knowledge and application, most budding investors could achieve the same or far greater.

The report used data from over 1700 young people between 20–36, and found that a striking number not only struggled with basic financial literacy, but were totally intimated by the concept of putting their money to work in the markets.

At Invstr we are trying to address this knowledge gap not only for millennials, but those of all ages who seek to generate wealth through equity markets.

The Invstr app was designed to make financial markets seem relatable, giving users the chance to practice investing for free with virtual money (capital), and for real with fractional share trading, allowing anyone with a smartphone to become an investor with as little as $1.

In association with our partners at DriveWealth in the US, we provide real investing capabilities that let Invstr members buy and sell US-listed equities — but the best thing about this is that you can invest with small amounts, thanks to fractional share ownership. Fractional share ownership lets you buy into a stock for smaller amounts of money, instead of having to pay the full price for a share of the company.

Can’t afford to pay the hefty $1569 price tag for a single share of Amazon? No worries — with the Invstr portfolio you can buy just as much as you can manage and put your spare earnings to work for you.

Invstr also provides totally free premium news content from outstanding sources including MarketWatch, CNBC and WSJ, which are easily accessible all within the app in a fully customiseable news feed, so users can stay in touch with the markets. We also feature a social feed which lets Invstrs trade opinions, tips and wisdom easily and rapidly as the market moves.

So if you are a millennial reading this, or just generally feel utterly confused by the concept of investing, grab Invstr for free and start practicing trading with no risk. Join a community of thousands across the globe playing, learning and sharing. You can become a great investor too.


  • Past performance of an investment is no guide to its performance in the future.
  • Investments, or income from them, can go down as well as up.
  • Risk can be brought about by the performance of world markets, interest rates, taxes on income and capital, and foreign exchange rates.
  • You may not necessarily get back any of the amount you invested.
  • Smaller company shares can be relatively illiquid, meaning they could be harder to trade, which makes them higher risk.
  • Content and information about potential investments are designed for general use, and so cannot be considered personal to your circumstances or your financial position.
  • Don’t drink and invest at the same time!

Happy investing!

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Build confidence, and invest with knowledge. Play, learn, & invest on the Invstr app today! Available on iOS and Android.

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