The term “Space Tourism” sounds like something taken straight out of Star Trek. Courtesy of his company Virgin Galactic, Space Tourism is one the many plans Sir Richard Branson has scheduled for the first quarter of 2021.

On Monday, Virgin Galactic’s stock was on pace for its fourth biggest rise in price since its initial public offering last year. The stock is up around 20% today and has rocketed a total of 70% this year alone.